THE BIG PICTURE
The message changes as customers move through the store.
In-store advertising gives each surface a clear purpose. The window introduces the campaign, interior graphics build the story, and displays near products make offers and features easy to understand. Consistent colour, materials and placement connect those moments into one branded environment.
01 / ATTRACT
At the storefront
Use window graphics to announce a launch, promote a seasonal campaign or establish a recognisable first impression.
02 / ORIENT
Inside the space
Use walls and floor areas for brand storytelling, category messages and clear visual guidance.
03 / INFORM
Near the product
Use POS materials and illuminated displays to put the right information close to the decision point.
VISIBLE AT EVERY STEP
Choose the format for the surface and the campaign.
01 / WINDOWS
Window graphics
Printed and cut films turn glazing into campaign space. Select the film with the viewing conditions and expected removal in mind.
02 / WALLS
Wall graphics
Large-format imagery and typography can connect the product story with the architecture of the store.
03 / FLOORS
Floor graphics
A floor application can mark a promotion or support a route through the space when its media is specified for traffic and cleaning.
AT THE DECISION POINT
Let product information lead the display.
Point-of-sale graphics give promotions, product features and category messages a place close to the merchandise. Printed boards, display panels and other POS elements should be sized for the fixture, viewing distance and campaign duration.
Where a display needs more presence, a backlit graphic can add illumination. Artwork, print density and material choice should be checked against the intended lightbox.
FLEXIBLE DISPLAY SYSTEMS
Change the graphic when the campaign changes.
SEG fabric graphics fit into compatible aluminium frames with a sewn silicone edge. They provide a clean graphic face for retail walls, freestanding displays and suitable illuminated frames.
For a new campaign, the printed fabric can be replaced while a compatible frame remains in place. Specify the fabric and print to suit the frame, lighting and viewing distance.
FROM BRIEF TO INSTALLATION
A good rollout starts with clear production information.
Whether the brief covers one flagship or multiple locations, define the application before selecting a material. The following details help turn campaign artwork into graphics that fit the space and arrive where they are needed.
01
Surface & dimensions
List the measurements and installation surfaces for every placement. Note glass, wall, floor, frame and fixture conditions.
02
Artwork variations
Identify formats, language versions, store-specific artwork and any changes to the master design.
03
Campaign life
Define whether the installation is temporary or long term, including removal and replacement needs.
04
Lighting & material
Account for daylight, backlighting, traffic, cleaning and the intended finish before production.
05
Colour & proofing
Agree on brand colours and review proofs when the campaign uses multiple substrates or production batches.
06
Delivery & fit-out
Group and label graphics by store, then coordinate delivery and installation windows with the site schedule.
FEATURED CASE STUDIES
Real Projects. Real Results.
MG UK Dealership Rollout | 135 Locations
Nike Retail Campaign Production Türkiye
Honda Dealership Rollout Türkiye
iPuro SEG Fabric Frame for Retail Display
Decathlon Lightbox Rollout Across 8 European Markets
UV Printing on Wood | Doyuyo Restaurant
Siemens 255-Store Retail Roll-Out
Godiva UAE Interior Signage & Metalwork
Columbia Retail Branding & Lightboxes
Canon Sirkeci Retail Branding Project
TROY Apple Retail Window Graphics
