THE PROJECT
A Custom SEG Frame Integrated into an In-Store Fragrance Display.
A German retail agency commissioned Boran Reklam to manufacture a branded SEG fabric frame for iPuro.
The completed frame was incorporated into a permanent-looking in-store presentation, positioned above and around the product shelving to create a strong visual backdrop for the home fragrance collection.
The project required the graphic frame to support the retail fixture rather than compete with it, keeping the iPuro brand and products clear within a busy store environment.
SEG
Fabric frame system
Germany
Agency-commissioned project
Retail
In-store application
Custom
Made for the fixture
THE CHALLENGE
Creating Strong Brand Visibility Without Overloading the Fixture.
The SEG frame needed to work as part of an existing retail product presentation, with shelving, packaging and multiple fragrance variants remaining clearly visible.
The graphic had to provide scale and brand recognition while fitting the proportions of the fixture and maintaining a clean appearance inside the store.
Accurate frame production and a well-fitted textile graphic were essential for the crisp, tensioned finish expected in a premium retail environment.
BORAN REKLAM’S SOLUTION
A Retail-Ready SEG Frame Manufactured for Precise Integration.
Boran Reklam produced the SEG frame as a custom component for the iPuro retail display, supporting a smooth agency-led delivery from specification to in-store use.
IN-STORE SEG APPLICATION
Large-Format Branding Built into the Product Experience.
The finished SEG frame became part of the retail architecture around the fragrance shelving.
Its large visual area gave iPuro a clear brand presence from across the store, while the replaceable textile format supports straightforward graphic updates when future campaigns or product collections require a new visual.
THE RESULT
A Clean, Branded SEG Frame Ready for Retail Use.
The completed iPuro frame created a strong branded backdrop around the fragrance range while fitting naturally into the store’s product presentation.
The project shows Boran Reklam’s ability to manufacture custom SEG fabric frames for European agencies that need accurate, retail-ready display components for international brand projects.
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SEG FABRIC FRAME MANUFACTURING
Need a Custom SEG Frame for a Retail Project?
Boran Reklam manufactures custom SEG fabric frames and textile graphics for retail agencies, shopfitting companies and brands working across European markets.
Share your dimensions, artwork and delivery requirements with our team.