RETAIL POS GRAPHICS
Influence Purchase Decisions Where They Matter Most.
Point of sale graphics help products, promotions and brand messages stand out at key moments throughout the customer journey.
At Boran Reklam, we manufacture custom POS graphics for international brands, agencies and retail networks. From a single promotional display to a coordinated multi-store campaign, our in-house production capabilities help maintain consistent print quality, colour and finishing across every location.
OUR SOLUTIONS
Point of Sale Graphics for Every Retail Touchpoint.
Every area of a store presents a different communication opportunity. We manufacture point of sale materials in a wide range of formats, sizes and substrates to support product launches, seasonal campaigns and everyday retail communication.
01
Shelf Talkers & Wobblers
Compact promotional graphics designed to highlight selected products, prices, offers and key product benefits.
02
Counter Display Graphics
Branded graphics for checkout counters, service desks, promotional tables and high-visibility contact points.
03
Freestanding Standees
Custom-shaped, self-supporting graphics for product launches, store entrances and promotional areas.
04
Hanging Signs & Mobiles
Lightweight suspended graphics that communicate promotions without occupying shelf or floor space.
05
Aisle Fins & Header Boards
High-visibility graphics used to identify categories and attract attention along aisles and shelving systems.
06
Endcap & Display Graphics
Printed panels and branded components for endcaps, temporary displays and promotional zones.
RETAIL APPLICATIONS
Designed Around the Customer Journey.
Effective point of sale communication places the right message in the right location. Each format should be selected according to viewing distance, customer movement, available space and campaign objective.
Product Launches
Introduce new products with coordinated graphics across shelves, counters and displays.
Seasonal Campaigns
Short-term POS materials for sales periods, holidays and frequently changing promotions.
In-Store Promotions
Highlight special offers and product benefits close to the moment of purchase.
MATERIALS & FINISHES
The Right Material for Every POS Application.
Visibility, durability, weight, finish and campaign duration all influence material selection. We recommend the most suitable combination of substrate, print method and finishing.
Paper & Cardboard
Cost-effective options for shelf communication and short-term campaigns.
PVC Foam Board
Lightweight rigid panels for standees, headers and display graphics.
Corrugated Plastic
Lightweight and durable for temporary retail applications.
Dibond / ACM
Rigid composite panels for premium, longer-term applications.
Acrylic
A polished option for premium counters and branded panels.
Self-Adhesive Vinyl
Graphics applied directly to selected smooth surfaces.
Magnetic Graphics
Replaceable panels for compatible metal display systems.
Protective Lamination
Matte, gloss and specialist finishes for added protection.
FROM ARTWORK TO FINISHED DISPLAY
A Controlled Production Process.
Artwork variations, cutting accuracy, finishing, packaging and delivery are coordinated around your campaign schedule.
01
Project Review
Formats, quantities, materials, variations and delivery requirements.
02
Artwork & Prepress
Technical checks and production-ready file preparation.
03
Printing & Cutting
Colour-controlled print and precision digital cutting.
04
Finishing & Packing
Final checks, store identification and protective packaging.
BUILT FOR SCALE
Point of Sale Campaigns for Multi-Store Rollouts.
Retail campaigns often require different quantities, dimensions, languages or graphic variations for each store. Boran Reklam combines in-house production, structured project data and store-specific workflows to organise POS graphics for coordinated retail rollouts.
Store-Specific Quantities
Each location receives the correct mix and quantity of campaign materials.
Artwork Variations
Languages, products, prices and formats managed within one campaign.
Consistent Production
Controlled printing and finishing across locations and batches.
Phased Delivery
Distribution organised around regions, launches and campaign phases.
SMARTER PREPRESS
From Store Data to Production.
Using Caldera PrimeCenter, store-specific dimensions, quantities and artwork variations can be processed through an automated prepress workflow.
This helps streamline repetitive file preparation, reduce the risk of manual errors and efficiently prepare large numbers of POS graphic variations for production.
01
Automated preparation
02
Store-level variations
03
Reduced manual errors
04
Efficient planning
RESPONSIBLE MATERIAL CHOICES
Designed for Impact. Considered for Recycling.
FREQUENTLY ASKED QUESTIONS
Point of Sale Graphics, Explained.
Answers to the questions brands, agencies and retail teams commonly ask before starting a POS graphics project.
Yes. For multi-location projects, retail graphics can be organised and packed according to individual store requirements.
Store-specific kitting and labelling can simplify distribution and help ensure that each location receives the correct graphics and components for installation.
To prepare an accurate quotation, it is helpful to provide the type of graphics, dimensions, quantities, number of store locations, installation surfaces, delivery destinations and required project timeline.
If artwork or technical specifications are already available, these can also be shared with our team for review. For multi-store projects, store-specific quantities and variations can be evaluated during project planning.
Boran Reklam can position international retail projects around coordinated production, packing, logistics and installation according to the locations and scope of each rollout. For multi-country campaigns, the project plan should define store destinations, delivery sequencing, installation requirements and deadlines before production begins rather than treating shipping as a separate final step. Multi-location suppliers commonly integrate these functions because delivery and installation directly affect rollout consistency.
Colour consistency is managed through controlled print workflows, calibrated production processes and quality checks throughout production.
This is particularly important for multi-location retail campaigns, where the same brand colours may need to remain consistent across different materials, production batches and store locations.
Yes. Boran Reklam supports retail graphics projects ranging from individual stores to coordinated multi-store and international retail campaigns.
For larger rollouts, production can be organised according to individual store requirements, helping maintain consistent materials, colours, finishing and graphic specifications across different locations.
The lifespan of retail graphics varies according to material, surface, indoor or outdoor exposure, traffic, cleaning and whether the application was designed as a temporary campaign or a longer-term installation. For that reason, Boran Reklam should avoid publishing one universal lifespan and instead specify materials against the intended use and campaign period.
Material selection should start with the application: surface type, indoor or outdoor use, campaign duration, lighting, foot traffic, required finish and removal requirements all matter. Retail projects may combine adhesive vinyls, window films, wall films, floor media, rigid substrates and fabric systems, so specifications should be made per application rather than using one material throughout a store.
Retail wall graphics turn interior surfaces into branded spaces for campaigns, product storytelling, directional communication and permanent or semi-permanent visual identity. Material and adhesive selection should be matched to the wall surface, required finish and expected campaign life rather than treating every wall application the same way.
The right material depends on the application, installation surface, campaign duration and viewing environment.
Common materials include self-adhesive vinyl, window films, wall coverings, floor vinyl, PVC/Forex, Dibond/ACM, fabric and SEG systems, backlit media, paper and cardboard.
Our team can recommend suitable materials and finishing options based on the technical requirements of each retail project.
We manufacture a wide range of retail graphics, including window graphics, wall graphics, floor graphics, point-of-sale graphics, SEG fabric graphics and backlit graphics.
Depending on the application, graphics can be produced using self-adhesive vinyl, window films, fabrics, rigid boards, backlit media and other specialist materials. Material and finishing options are selected according to the surface, environment and expected campaign duration
Retail graphics are printed and fabricated visual elements used to communicate brand identity, promotions and product messaging within retail environments. They can include window graphics, wall graphics, floor graphics, point-of-sale materials, SEG fabric graphics, backlit graphics and other in-store display applications.
At Boran Reklam, we manufacture retail graphics for both individual stores and multi-location retail campaigns.