THE PROJECT

For Godiva’s third store in the Middle East, Boran Reklam manufactured the illuminated interior signage and custom gold-finished metalwork specified for the new UAE location.

The project was produced for an Arab agency based in Istanbul. Boran Reklam’s responsibility covered manufacturing rather than on-site installation.

Although the finished store presents one consistent visual identity, the entrance lettering, horse emblem and counter branding each required a different construction method to achieve the required appearance and illumination.

THE CHALLENGE

Each branded element had to deliver the same refined visual language while responding to a different surface, form and illumination requirement.

GODIVA CAFÉ ENTRANCE LETTERING

The large GODIVA CAFÉ identification at the store entrance was manufactured as individual aluminium letters with acrylic fronts.

LED positioning and internal light distribution were developed to produce clean, even illumination across every character. This was particularly important across the larger white acrylic surfaces, where uneven lighting would immediately become visible.

The finished letters deliver clear white illumination while keeping the physical construction visually minimal.

ILLUMINATED HORSE EMBLEM

The Godiva horse-and-rider emblem required a different fabrication method from standard lettering. Its detailed outline was produced with aluminium edges and an opal acrylic face.

The construction follows the fine curves and changing line widths of the original emblem while allowing the entire graphic to illuminate continuously.

Mounted against the gold-toned feature wall, the illuminated white outline creates a sharp contrast without visible fixings or unnecessary structural elements.

COUNTER SIGNAGE

The GODIVA Belgium 1926 counter branding used a third signage technique. Boran Reklam first engraved the aluminium-faced MDF panel and then positioned acrylic letters within the prepared areas.

Rather than treating the letters as conventional individual lightboxes, LEDs behind the panel provide the backlighting. The resulting construction integrates the branding into the counter and creates a controlled illuminated edge around the lettering.

This is a clear example of retail signage engineered as part of the architectural surface that carries it.

CUSTOM GOLD METALWORK

Boran Reklam’s scope extended beyond the illuminated signage to the architectural frames used throughout the interior display areas.

The aluminium components were manufactured with a polished gold-anodized finish to match the metallic language of the store. Because the frames sit alongside marble-look surfaces, lighting, shelving and product displays, their finish remains visible at close viewing distance.

The completed metalwork forms part of the finished retail interior rather than functioning only as a supporting structure.

MANUFACTURED IN ISTANBUL FOR A UAE STORE

The complete production was carried out for an Arab agency based in Istanbul. Boran Reklam’s scope covered the manufacture of the specified illuminated signage and gold-finished elements; installation at the UAE location was handled separately by the project team.

THE RESULT

The finished store combines entrance lettering, a detailed illuminated emblem, integrated counter branding and polished architectural frames within one consistent visual identity.

The project demonstrates Boran Reklam’s ability to engineer different signage and metalwork systems around the requirements of a premium international retail environment, while supplying every element ready for installation by the project team.

RETAIL SIGNAGE & CUSTOM METALWORK

Boran Reklam combines illuminated signage, aluminium and acrylic fabrication, LED integration, engraving and architectural metalwork for retail and hospitality projects in Türkiye and international markets.

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