The Project
Supporting Retail Rollouts Across Eastern Europe
Boran Reklam produces in-store visual communication materials for Weber stores across Eastern Europe, working through an agency partner.
The programme combines cut vinyl graphics, printed acrylic elements and SEG fabric graphics within a coordinated production workflow.
Different store environments require different dimensions, materials and finishing methods. Our role is to turn supplied campaign artwork into accurately produced physical graphics while maintaining a consistent brand identity.
SCOPE OF WORK
SEG Fabric Graphics
Large-Format Graphics for Framed and Illuminated Displays
Large-format SEG graphics are produced for illuminated and framed display applications in Weber retail environments.
Fabric printing and silicone-edge finishing allow campaign visuals to fit cleanly within existing retail display systems.
Production follows the supplied artwork and application specifications, coordinating printing, cutting and finishing for the required format.
Cut Vinyl & Printed Acrylic
Material-Specific Production for In-Store Branding
Cut vinyl graphics are precision-cut for typography, branding and surface-applied visual elements. Accurate cutting and finishing are essential where individual letters and graphics become part of the store interior.
Printed acrylic elements provide a rigid, durable graphic solution for integration into product displays and permanent or semi-permanent retail fixtures.
Multi-Market Retail
Consistent Graphics Across Different Store Environments
Weber projects require graphic elements for branded walls, display areas, product presentation zones and other in-store communication surfaces.
Working from agency-supplied specifications and artwork, Boran Reklam translates these requirements into production-ready graphics across different substrates and manufacturing processes.
The store format may change, but the visual identity needs to remain consistent.
From Artwork to Finished Graphics
One Production Partner. Multiple Graphic Technologies.
Retail programmes rarely rely on a single material. By coordinating multiple production processes, we support agencies managing retail projects across stores and countries.
- Agency-supplied artwork and specifications
- Prepress
- Material-specific production
- Cutting and finishing
- Quality control
- Prepared retail graphics
Boran Reklam’s role focuses on production, turning supplied creative assets into finished physical retail elements.
3 TECHNOLOGIES
Cut Vinyl · Printed Acrylic · SEG Fabric
EASTERN
EUROPE
Ongoing retail production through an agency partner
PROJECT SNAPSHOT
