THE PROJECT
Two Signage Techniques. One Industrial Identity.
Boran Reklam created two complementary branding applications for the Efectis industrial facility. Aluminium box letters form the sign above the front façade, while an oversized Efectis logo spans the long side wall.
The side-façade logo was painted entirely by hand. Together, the dimensional front sign and large painted graphic make the building recognisable from different approaches.
2
Façade branding applications
Aluminium
Box letters on the front elevation
Hand-Painted
Large logo on the side façade
1
Industrial facility
THE CHALLENGE
Keep the Efectis Identity Clear Across Two Very Different Façades.
The front elevation and long side wall called for different approaches. The raised lettering had to sit cleanly against the white building, while the much larger side logo needed to remain recognisable across a broad, ribbed industrial surface.
Because the side logo was executed entirely by hand, its proportions, spacing and colour had to be maintained at building scale while working high above ground.
BORAN REKLAM’S SOLUTION
A Dimensional Sign and a Hand-Painted Building-Scale Logo.
Boran Reklam combined aluminium box-letter signage with manual façade painting. Each application was adapted to its location: a compact, dimensional brand mark on the white front elevation and a much larger painted identity across the grey side wall.
ALUMINIUM BOX LETTER SIGNAGE
Aluminium Box Letters Give the Front Façade a Clear Brand Signature.
The front elevation carries Efectis box letters mounted high on the white façade. The dark lettering and coloured symbol stand out against the light building and can be read as visitors approach the site.
The dimensional construction gives this sign a different character from the hand-painted logo on the side wall, while keeping the same brand identity.
HAND-PAINTED FAÇADE BRANDING
A Large Façade Logo Painted Entirely by Hand.
The Efectis logo on the long side elevation was not a printed graphic: the full logo was painted by hand directly on the building façade.
Working at height, the team translated the letterforms and multicolour symbol into a building-scale composition. The installation photographs document the work taking place on the façade.
FINISHED EXTERIOR
A Distinctive Identity Across the Industrial Building.
The finished side façade carries an oversized Efectis logo that remains visible across the length of the industrial building. The hand-painted lettering and coloured mark complement the smaller aluminium box-letter sign on the front elevation.
THE RESULT
Two Complementary Signs Create One Recognisable Facility.
The completed project brings the Efectis identity to two parts of the facility: dimensional aluminium box letters on the front and a large, fully hand-painted logo on the side façade.
The contrast between raised signage and manual painting gives each elevation a suitable treatment while keeping the visual identity consistent across the building.
BUILDING-SCALE VISIBILITY
Brand Visibility from the Entrance to the Side Elevation.
The front sign identifies the facility at the entrance. Along the side elevation, the painted logo becomes a prominent landmark on the large grey façade.
The two applications show how different signage methods can work together on a single industrial site.
FEATURED CASE STUDIES
Real Projects. Real Results.
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