THE PROJECT
A VOLVO Sign Above the Building Entrance.
Boran Reklam produced aluminum box letters spelling VOLVO and installed them along the upper edge of the building’s left wing. Their blue faces stand out against the gray fascia and give the name a defined position above the windows.
The full-building photograph shows the sign as part of the wider exterior. Other signs visible on the building provide architectural context for the project.
VOLVO
Recognizable building identity
Aluminum
Individual box letters
Blue
Finished letter faces
Facade
High-mounted exterior sign
THE CHALLENGE
Readable Lettering on a High Facade.
The VOLVO name sits above the second-story windows, where it needs to remain legible from the forecourt. The spacing and placement of the individual letters establish a clear wordmark across the gray fascia without crowding the building’s roofline.
THE SOLUTION
A Dimensional Name Across the Upper Fascia.
The VOLVO wordmark was produced as individual aluminum box letters with blue faces and mounted on the upper gray fascia. The three-dimensional construction makes the name distinct from the flat surface, while its position above the windows lets the sign read across the building elevation.
The installation photograph and completed facade views show the sign during fitting and in its final position.
LETTER DETAIL
Blue Aluminum Letters with Visible Depth.
A closer view shows the blue faces, dimensional sides and shadows of the VOLVO box letters against the gray exterior. Each letter reads separately while preserving the familiar spacing of the name.
The raised construction gives the sign a defined profile when viewed from below and from an angle.
ON-SITE INSTALLATION
Installation at Building Height.
The installation photograph records a Boran Reklam team member working on the VOLVO letters from an aerial lift. It shows the scale of the letters relative to the facade and the elevated position selected for the finished sign.
THE RESULT
A Distinct VOLVO Presence on the Exterior.
The completed blue aluminum box letters identify the building’s left wing from the forecourt. Their raised profiles and position on the gray upper fascia make the VOLVO name a clear element of the exterior.
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