THE PROJECT
A Roofline Identity Seen from Two Directions.
Boran Reklam delivered a rooftop signage installation for Turkaş. Large white dimensional letters appear on both sides of a red slatted structure at the building corner. The “Lezzet mimarı” line sits below the name on one face.
The raised position makes the identity part of the building silhouette. Daytime photographs show the form and layered background; at night the lettering is illuminated above the entrance and façade.
2
Outward-facing rooftop sign faces
Day
White dimensional letters on red slats
Night
Illuminated brand visibility
Corner
Prominent roofline location
THE CHALLENGE
Making a Corner Rooftop Sign Read from Both Approaches.
A roofline sign has to remain recognisable from different viewpoints while fitting the architecture beneath it. Here the building corner offers two outward-facing planes. Matching Turkaş names on each plane carry the identity around the corner, while the red horizontal backdrop ties the two views together.
THE SOLUTION
A Two-Sided Rooftop Identity.
White dimensional Turkaş lettering sits against red horizontal elements on two adjoining rooftop faces. The name is repeated around the corner, allowing the building identity to read from more than one approach.
The “Lezzet mimarı” line adds a secondary message on one face. After dark, the illuminated letters remain the focus while the red structure outlines the corner.
SIGNAGE DETAIL
Dimensional Letters Against a Layered Red Backdrop.
The closer daytime view reveals the depth of the white Turkaş letters and the repeated horizontal red elements behind them. The smaller “Lezzet mimarı” line appears beneath the name on one side.
At night, the illuminated white lettering contrasts with the dark sky and keeps both faces legible above the building.
THE RESULT
A Recognisable Roofline by Day and Night.
The finished installation turns the upper corner of the Turkaş building into a two-sided brand marker. The red backdrop and dimensional lettering define the rooftop in daylight; illumination gives the wordmarks a strong presence after dark.
BUILDING PRESENCE
The Building and Signage as One Composition.
The wider nighttime view shows the rooftop sign above the glazed central entrance and the full building façade. The elevated position keeps the Turkaş name distinct from the smaller entrance sign, while the two illuminated faces remain visible around the corner.
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