CASE STUDY · RETAIL GRAPHICS
Technogym Astana — From Production in Türkiye to Installation in Kazakhstan
Produced in Türkiye. Installed in Astana.
Boran Reklam manufactured the custom lightboxes and large-format graphics for the Technogym project in Astana, Kazakhstan, and completed the on-site installation with its own installation capability.
INTERNATIONAL PROJECT DELIVERY
From Manufacturing to International Installation
The Technogym Astana project brought together several of Boran Reklam’s core capabilities within a single international delivery.
Lightboxes and large-format graphics were manufactured at our production facility in Türkiye, prepared for international transportation and delivered to Astana, Kazakhstan.
Our scope extended beyond manufacturing. The Boran Reklam installation team travelled to Astana to complete the on-site implementation, creating an integrated workflow from production and finishing through logistics coordination to final installation.
LIGHTBOX & GRAPHICS PRODUCTION
Custom Lightbox and Large-Format Graphics Production
The visual communication elements throughout the Technogym space included illuminated graphics, large-format wall applications and branded display surfaces.
Production was managed in Türkiye with particular attention to print quality, finishing and the requirements of the final installation environment.
INTERNATIONAL LOGISTICS
Prepared for Cross-Border Delivery
Producing an international project requires more than manufacturing the individual elements. The completed lightboxes and graphics were prepared for transportation from Türkiye to Kazakhstan, with production and packing planned around the requirements of the final installation in Astana.
ON-SITE INSTALLATION
Installation in Astana
The Boran Reklam installation team travelled to Astana to carry out the final installation of the produced lightboxes and graphics.
Managing both production and installation gave our team greater control over the final result and maintained continuity between what was manufactured in Türkiye and what was ultimately delivered on site.
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Technogym Astana Retail Graphics & Installation
THE RESULT
One Production Partner.
From Türkiye to Kazakhstan.
The Technogym Astana project demonstrated Boran Reklam’s ability to take its manufacturing capabilities beyond Türkiye and support international projects through on-site installation. From lightbox manufacturing and large-format print production to logistics coordination and installation in Kazakhstan, the project represents our end-to-end project delivery capability.