THE PROJECT

Boran Reklam delivered a tall freestanding pylon sign for Holiday Inn. The sign places the hotel identity at the top, with a prominent directional arrow and the bilingual wording “Otopark / Garage” below.

One photographed face also displays “300 Oda / Rooms” with a bed symbol. The sign combines brand recognition and practical guest information in a single roadside structure.

THE CHALLENGE

Guests approaching the property need to recognise the hotel and understand where to turn without searching through dense information. The pylon therefore has to work as both a brand sign and a wayfinding point.

The photographs show different viewing angles and directional arrow orientations. Each visible face needs clear hierarchy between the Holiday Inn identity, garage instruction and any additional hotel information.

BORAN REKLAM’S SOLUTION

The pylon groups information by priority. The Holiday Inn mark and name lead at the top, followed by the green parking arrow and bilingual “Otopark / Garage” instruction. A lower panel on one photographed face carries the room-count message.

White sign surfaces and green graphics keep the structure aligned with the hotel identity while giving each message room to breathe.

SIGNAGE DETAIL

The angled photograph shows the depth of the freestanding pylon and the relationship between its upper brand section and parking panel. The green arrow directs drivers toward the garage, while the Turkish and English labels make the instruction immediately recognisable.

The different photographic views also show how the sign reads from nearby streets and from the hotel approach.

THE RESULT

The completed pylon presents the Holiday Inn identity above clear parking guidance at the roadside. The sign’s height, simple green-and-white layout and bilingual wording help guests identify the property and find the garage.

The “300 Oda / Rooms” panel adds hotel information to one photographed face without competing with the main direction sign.

ON-SITE VISIBILITY

From the front, the hotel logo, parking direction and room-count panel read as a complete information stack. From the side, the structure remains prominent beside the hotel and street.

These views show the value of combining brand signage with concise guest wayfinding in one freestanding element.

PYLON & WAYFINDING SIGNAGE

Boran Reklam produces exterior brand signage and directional signs for hospitality and commercial properties. Tell us about your location, viewing distances and wayfinding needs.