The Project
Complete Signage Production for a Shopping Mall Environment
Retail projects inside shopping malls require different signage elements to work consistently across multiple customer touchpoints.
For the Triathlon project, Boran Reklam was responsible for manufacturing the key branded elements across the store frontage and surrounding mall environment.
The project combined illuminated branding, suspended signage and large-format visual communication within a coordinated production and installation programme.
SCOPE OF WORK
Aluminium Channel Letters
Illuminated Identity with a Premium Finish
The illuminated Triathlon identity was produced using custom aluminium channel letters, creating strong brand visibility across the shopping mall environment.
The signage was manufactured to achieve consistent illumination and a clean architectural finish while maintaining the visual identity across different applications.
Large-Format Lightbox
High-Impact Visual Communication
One of the most visually dominant elements of the project was the large-format illuminated graphic positioned alongside the shopping mall escalator.
The lightbox combines high-impact campaign graphics with uniform illumination, transforming a large architectural surface into a prominent branded communication area.
Hanging Sign Systems
Extended Bran Visibility in Every Direction
To extend brand visibility beyond the storefront itself, suspended signage systems were also produced as part of the project.
These elements provide clear brand recognition from different directions within the shopping mall circulation area while maintaining consistency with the main illuminated signage.
Fast-Track Production & Installation
1 Week Production
1 Day Installation
Despite the combination of different signage systems and a large-format illuminated application, the complete production process was completed within approximately one week.
Following production, Boran Reklam carried out the on-site installation in just one day.
Managing manufacturing and installation within the same workflow allowed the project to move rapidly from production to final implementation.
1 WEEK
1 DAY
KEY PROJECT METRICS
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