A DISTINCTIVE BRAND MARK
Make your business easier to identify.
A channel letter sign uses individually fabricated three-dimensional letters or logo shapes to display a brand on a façade, at an entrance or inside a commercial space. The depth of each form gives the sign a physical presence that flat graphics cannot replicate.
The sign can be sized and finished to suit the architecture and brand guidelines. Illumination is optional: a front-lit face, a halo behind the letter or a combination can help the name remain legible after dark.
CUSTOMISATION OPTIONS
A sign shaped by your brand.
A small shopfront and a national store network may have very different dimensions, but both need consistency in form, colour and finish.
Letter form and size
Typeface, logo geometry, depth and spacing are developed around the viewing distance and the available façade area.
Material and finish
Aluminium letter bodies, acrylic faces and selected metal finishes offer different appearances and construction options.
Brand colour
Painted returns, coloured acrylic and specified lighting can be coordinated with approved brand standards and selected RAL colours.
Lighting effect
Choose direct face illumination, a softer reverse halo or both. LED colour temperature and brightness should suit the sign and its surroundings.
MATERIAL CHOICES
Built from the right components.
Aluminium bodies
Aluminium can form the sides and backs of a channel letter. Fabrication and a suitable coating create the required form, colour and exterior finish.
Acrylic faces
A translucent acrylic face lets light pass through a front-lit letter. Its colour and diffusion affect the sign’s appearance by day and night.
Metal or solid faces
A solid face in metal or another suitable material can direct the light towards the wall for a reverse-lit effect. Selection depends on the design and location.
FRONT-LIT VS HALO-LIT
Where should the light appear?
01 / DIRECT ILLUMINATION
Front-lit letters
LEDs illuminate the translucent letter face. The result is a clear, bright reading of the name or logo, useful where the sign needs to stand out against a busy façade or after dark.
02 / REVERSE ILLUMINATION
Halo-lit letters
Light falls behind each raised letter and reflects from the wall. This creates a softer outline; the wall finish and distance between letter and surface affect the halo. A combined face-and-halo treatment is also possible.
ORIGINAL PROJECT IMAGES
Different finishes. Different effects.
Reverse-lit lettering
Backlit channel letters
LED LETTERS IN USE
Plan for day and night visibility.
LED illumination can make a storefront easier to recognise after dark while allowing the lighting colour, brightness and effect to be specified. The sign still needs legible proportions and contrast in daylight.
Select components for the intended indoor or outdoor exposure. Access to the LED modules and power supplies, weather sealing and electrical provision should be addressed during technical development.
FROM BRIEF TO SITE
A coordinated signage process.
The original page highlights surveys, project management and professional installation. Each step is scoped to the location and programme.
01 / Site review
Assess photographs, measurements, visibility, fixing surfaces and electrical needs. A physical survey can be arranged where required.
02 / Production planning
Coordinate approved drawings, materials, finish, LED configuration and packing against the project schedule.
03 / Installation
Installation in Türkiye is coordinated to the agreed scope, with fixing, access and electrical work planned for the location.
