THE PROJECT

A rollout across 38 dealerships is not one installation repeated 38 times. Each location has its own dimensions, access conditions, existing interiors and operational requirements.

For this Honda Türkiye project, Boran Reklam manufactured the graphic and display applications centrally and coordinated installation teams across more than 20 cities.

Production was completed within two weeks, followed by a three-week nationwide installation programme. Throughout the rollout, the dealerships remained operational.

THE CHALLENGE

The scale of the project was primarily a logistics challenge. Materials had to reach the correct dealership in the correct sequence, while every site presented different measurements, access conditions and interior layouts.

Installation teams also had to work around active customer areas. The programme could not treat the dealerships as empty construction sites or interrupt their daily operations.

Multiple teams were therefore deployed simultaneously, supported by central production, organised dispatch and location-specific installation planning.

BORAN REKLAM’S SOLUTION

Boran Reklam managed the rollout as a complete production and installation programme, bringing print, frame fabrication, scenic construction, logistics and on-site implementation together under one coordinated scope.

CUSTOM LIGHTBOX MANUFACTURING

The illuminated graphics installed throughout the dealerships were manufactured as complete systems by Boran Reklam. We produced the lightbox structures and special aluminium extrusion systems together with the tension-fabric graphics.

The graphics were UV printed using our SwissQprint production system, then prepared for tensioning into the aluminium frames. This created large illuminated surfaces with controlled fabric tension and an even visual presentation across different interiors.

COMPLETE SCENIC DISPLAY CONSTRUCTION

Several locations required more than wall graphics or illuminated communication panels. Boran Reklam constructed complete presentation environments with raised platforms, stone-finished surfaces, scenic backgrounds, custom aluminium structures and tension-fabric graphics.

A motorcycle could be presented against a Grand Canyon landscape, while another installation used a racetrack panorama to create a completely different setting.

The graphic was only one component. Structure, platform, surface treatment and background had to function as one finished display.

PRODUCTION & INSTALLATION

While manufacturing continued at Boran Reklam, installation planning coordinated 38 individual dealerships across more than 20 cities.

Multiple teams worked simultaneously across Türkiye. Materials arrived in location-specific sequences, and installations were carried out around dealerships that continued serving customers.

The nationwide installation was completed within three weeks, following a two-week production period.

THE RESULT

The completed project combined in-house large-format production with aluminium fabrication, lightbox manufacturing, scenic display construction, logistics and nationwide installation management.

From custom illuminated graphics to complete vehicle presentation environments, every element had to arrive and perform correctly at 38 different locations across Türkiye.

That combination of consistent production and coordinated field execution is what made this project a rollout rather than simply a print-and-install job.

RETAIL ROLLOUT PRODUCTION & INSTALLATION

Boran Reklam provides in-house graphics production, custom lightbox and display manufacturing, coordinated logistics and nationwide installation for multi-location brand programmes.

Share your site list, rollout schedule and application requirements with our team.