Large-Format SEG Graphics & Illuminated Signage for Glatz

THE PROJECT

Exhibition Graphics at Architectural Scale

Boran Reklam supported a Germany-based agency partner with the production of large-format graphics and illuminated branding elements for a Glatz exhibition stand.

The project brought together several production disciplines within one coordinated package: large-format SEG fabric graphics, custom aluminium frame systems, illuminated signage and lightboxes.

A defining element of the project was the manufacture of SEG graphic frames reaching approximately 5 metres in height. At this scale, the graphics became architectural surfaces within the exhibition environment rather than conventional display panels.

PROJECT AT A GLANCE

Glatz Exhibition

Brand: Glatz

Client: Germany-Based Agency Partner

Application: Exhibition / Trade Show

SEG Frame Height: Approx. 5 metres

Services: SEG Fabric Graphics · Aluminium SEG Frames · Large-Format Printing · Illuminated Signage · Lightbox Manufacturing

Production: Boran Reklam

THE CHALLENGE

When Graphics Become Part of the Stand Architecture

Exhibition environments demand immediate visual impact, but producing graphic structures at this scale also requires precision.

With the SEG installations reaching approximately 5 metres high, frame construction, fabric production and finishing all needed to work together accurately.

Graphic alignment, fabric tension, structural dimensions and fitting tolerances become increasingly important as the surface area grows.

The objective was to create expansive branded surfaces while maintaining the clean, architectural appearance required by the stand design.

5-METRE SEG SYSTEMS

Custom Aluminium Frames. Large-Format Fabric Graphics.

Boran Reklam manufactured custom aluminium SEG frame systems reaching approximately 5 metres in height together with the corresponding large-format fabric graphics.

The silicone-edge graphic system allows the printed textile to sit precisely within the aluminium profile, producing a clean and almost frameless appearance.

This makes SEG particularly suitable for premium exhibition environments where large visual surfaces need to integrate naturally with the architecture of the stand.

At this scale, accurate production of both the aluminium system and the fabric graphic is essential to achieve consistent tension and clean alignment.

LARGE-FORMAT GRAPHICS

Expansive Surfaces with Clean Graphic Alignment

Large exhibition graphics need to perform at both long viewing distances and close range.

The Glatz SEG installations created broad visual surfaces that integrated directly into the stand while maintaining a clean finish around edges, corners and adjoining architectural elements.

The combination of accurate frame manufacture and correctly finished textile graphics enabled the branding to function as part of the physical exhibition environment.

ILLUMINATED SIGNAGE

Brand Visibility Across the Exhibition Hall

Alongside the SEG systems, Boran Reklam manufactured custom illuminated Glatz signage for integration throughout the exhibition environment.

Illuminated branding provides visibility from different positions within a busy trade show hall, helping the identity remain recognisable beyond the immediate stand area.

Maintaining consistent proportions, colour and finishing across the different illuminated elements was an important part of creating a coordinated visual result.

LIGHTBOX PRODUCTION

Multiple Branding Systems. One Production Package.

Custom lightbox elements were also manufactured as part of the exhibition project, combining illumination with large-format graphics to create high-impact branded features.

Together with the SEG frames and illuminated signs, these components formed a coordinated production package manufactured according to the agency’s project specifications.

Bringing several graphic and signage technologies into one workflow helps maintain consistency across the complete branded environment.

AGENCY PRODUCTION PARTNER

Production Support for International Exhibition Projects

The project was delivered for a Germany-based agency partner managing the Glatz exhibition environment.

Boran Reklam’s role focused on translating the supplied project requirements into accurately manufactured physical elements rather than acting as the creative agency or direct supplier to Glatz.

This type of partnership allows international agencies to use Boran Reklam as an extension of their production capability for projects requiring large-format printing, custom fabrication, illuminated signage and specialist graphic systems.

FROM GRAPHICS TO ARCHITECTURAL SCALE

A 5-Metre Graphic Is More Than a Printed Display.

At this scale, graphics become part of the architecture of the exhibition stand.

The Glatz project demonstrates how Boran Reklam combines large-format print production, aluminium systems, SEG fabric finishing, illuminated signage and lightbox manufacturing within one coordinated production workflow.

The finished environment combined monumental fabric graphics with clean structures and illuminated branding, creating strong visibility throughout the exhibition stand.

THE RESULT

Monumental Graphics. Consistent Glatz Branding.

The completed exhibition environment combined large-format fabric graphics, architectural SEG frame systems, illuminated Glatz signage and custom lightbox elements.

The approximately 5-metre-high SEG installations created strong vertical impact, while illuminated branding maintained visibility across different areas of the exhibition environment.

For Boran Reklam, the project demonstrates the capability to support international agencies with technically demanding exhibition graphics and signage — from individual illuminated elements to architectural-scale graphic systems.

Planning an Exhibition Graphics Project?

Share your stand drawings, artwork, dimensions and project requirements with our team. We manufacture large-format SEG systems, exhibition graphics, illuminated signage and lightboxes for agencies and international brands.