THE PROJECT
Bringing Miele’s Identity to Glass
Boran Reklam carried out glass printing for Miele projects in Turkey and Germany. The work centres on branded glass surfaces within retail and showroom interiors.
The photographs show how Miele’s red background, white logo and detailed heritage motif become prominent features alongside appliance displays.
Our contribution to these projects was the glass printing, helping translate Miele’s visual identity into physical retail spaces.
PROJECT AT A GLANCE
Miele
Markets: Turkey & Germany
Service: Custom glass printing
Application: Retail and showroom branding
Visual elements: Brand logo, red background and heritage graphics
Production partner: Boran Reklam
PRINTED GLASS BRANDING
A Recognisable Focal Point Inside the Store
The red printed glass panel creates a strong visual anchor within the Miele interior. Its glossy surface contrasts with the darker display furniture and the lighter appliance finishes.
Rather than sitting apart from the store design, the branding forms part of the showroom itself, connecting the product presentation with the Miele identity.
THE DETAIL
Bold Colour. Detailed Brand Graphics.
The combination of a red colour field, white Miele lettering and the intricate heritage illustration gives the glass panel both immediate impact and close-up detail.
Seen beside the cooking display, the printed surface demonstrates how branded glass can become an integral element of a retail interior.
TURKEY & GERMANY
One Brand Identity Across Two Markets
Our Miele glass printing work covered projects in Turkey and Germany. The featured environments show the same recognisable visual language in different showroom layouts.
The glass panels carry the brand’s signature colour and heritage graphics, while the surrounding spaces present different appliance collections and display arrangements.
Storefront view — the red glass panel is visible within the retail interior.
Showroom view — printed glass branding alongside appliance display areas.
OUR CONTRIBUTION
Glass Printing for Branded Retail Spaces
This portfolio highlights Boran Reklam’s glass printing contribution to Miele retail projects in two markets.
From the overall showroom view to the panel detail, the photographs illustrate the role of printed glass in making a brand a permanent visual presence within the store.
2 MARKETS
Turkey & Germany
CUSTOM GLASS PRINTING
Miele retail and showroom projects