PROJECT OVERVIEW

Doyuyo’s restaurant environment combines warm timber surfaces, black metal frames, bold colour blocks and food-led promotional communication. Printed elements needed to sit naturally within this layered interior rather than appear as separate advertising pieces.

Boran Reklam produced the project’s printed graphics, including promotional wall panels, decorative wood applications and typographic interior pieces. Direct UV printing allowed imagery, colour and lettering to become part of the rigid surface itself.

Our responsibility was clearly defined: print production. Interior design, supporting structures and on-site installation were outside Boran Reklam’s scope.

DIRECT-TO-SUBSTRATE UV PRINTING

Much of the visual production was printed directly onto wood and wood-based rigid panels. This approach retained the texture and warmth expected in the restaurant interior while introducing controlled patterns, illustrations and branded colour.

Flatbed UV technology is well suited to these applications because ink is cured directly on the surface. The process supports sharp detail, clean colour separation and a finished graphic that remains visually connected to the substrate beneath it.

TYPOGRAPHY AS INTERIOR GRAPHICS

Tall typographic panels combine hand-lettered phrases, food references and illustrated symbols. Their purpose is both communicative and atmospheric: they reinforce the casual dining identity while becoming part of the wall composition.

Producing this type of artwork requires crisp small details, strong contrast and reliable reproduction across multiple narrow panels. UV printing delivered the clarity needed for dense lettering and fine graphic elements.

COLOUR & MATERIAL COORDINATION

The completed space brings together turquoise, orange, timber tones, black metal and food photography. Each printed component needed to support this existing palette without losing contrast or readability.

Production control focused on the relationship between artwork and substrate: how colour appeared on wood, how dark and light areas held detail, and how the finished print would read under warm restaurant lighting.

The fit-out image documents the broader environment in which the printed pieces were used. It does not represent an installation service by Boran Reklam.

PROMOTIONAL WALL PANELS

Large framed panels combine close-up food imagery, campaign headlines and the Doyuyo identity. Positioned within black metal display structures, they function as prominent communication points throughout the dining environment.

The print production needed to balance deep blacks, warm food tones, fine copy and vivid brand colours. The finished graphics remain readable from a distance while retaining image detail at close range.

PROJECT RESULT

The completed restaurant demonstrates how direct UV printing can support a layered interior identity across different formats: promotional panels, decorative wood pieces, typography and colour-led rigid elements.

Boran Reklam’s contribution was the accurate production of those printed components. The result shows the value of selecting a print method that respects the surface, preserves graphic detail and supports the intended interior atmosphere.