THE PROJECT<\/strong><\/p>\n<\/div>A Unified Luxury Interior Built From Different Signage Systems.<\/h2><\/div>For Godiva’s third store in the Middle East, Boran Reklam manufactured the illuminated interior signage and custom gold-finished metalwork specified for the new UAE location.<\/p>\n
The project was produced for an Arab agency based in Istanbul. Boran Reklam’s responsibility covered manufacturing rather than on-site installation.<\/p>\n
Although the finished store presents one consistent visual identity, the entrance lettering, horse emblem and counter branding each required a different construction method to achieve the required appearance and illumination.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
UAE<\/h2><\/div>International retail location<\/p>\n<\/div><\/div><\/div>
3<\/h2><\/div>Different signage constructions<\/p>\n<\/div><\/div><\/div>
3rd Store<\/h2><\/div>Godiva project in the Middle East<\/p>\n<\/div><\/div><\/div>
Istanbul<\/h2><\/div>Complete manufacturing scope<\/p>\n<\/div><\/div><\/div><\/div><\/div>
THE CHALLENGE<\/strong><\/p>\n<\/div>One Brand Identity. Three Different Signage Build-Ups.<\/h2><\/div>Each branded element had to deliver the same refined visual language while responding to a different surface, form and illumination requirement.<\/p>\n<\/div>
<\/i><\/span><\/div>Entrance Lettering<\/h3><\/div><\/div>
Fabricated aluminium letters with acrylic faces and internal LED illumination.<\/div><\/div><\/div>
<\/i><\/span><\/div>Horse Emblem<\/h3><\/div><\/div>
Detailed aluminium edges, an opal acrylic face and continuous internal illumination.<\/div><\/div><\/div>
<\/i><\/span><\/div>Counter Branding<\/h3><\/div><\/div>
Engraved aluminium-faced MDF with acrylic lettering and LED backlighting behind the panel.<\/div><\/div><\/div>
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GODIVA CAF\u00c9 ENTRANCE LETTERING<\/strong><\/p>\n<\/div>Aluminium Letters With Acrylic Faces and Even LED Illumination.<\/h2><\/div>The large GODIVA CAF\u00c9 identification at the store entrance was manufactured as individual aluminium letters with acrylic fronts.<\/p>\n
LED positioning and internal light distribution were developed to produce clean, even illumination across every character. This was particularly important across the larger white acrylic surfaces, where uneven lighting would immediately become visible.<\/p>\n
The finished letters deliver clear white illumination while keeping the physical construction visually minimal.<\/p>\n<\/div><\/div><\/div>
![\"Godiva](\"https:\/\/boranreklam.com\/wp-content\/uploads\/2026\/09\/godiva-cafe-illuminated-storefront-signage.webp\" "\\"godiva-cafe-illuminated-storefront-signage\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>![\"Godiva](\"https:\/\/boranreklam.com\/wp-content\/uploads\/2026\/09\/godiva-cafe-illuminated-counter-signage.webp\" "\\"godiva-cafe-illuminated-counter-signage\\"")
<\/span><\/div><\/div><\/div>ILLUMINATED HORSE EMBLEM<\/strong><\/p>\n<\/div>A Detailed Graphic Fabricated as One Continuous Illuminated Form.<\/h2><\/div>The Godiva horse-and-rider emblem required a different fabrication method from standard lettering. Its detailed outline was produced with aluminium edges and an opal acrylic face.<\/p>\n
The construction follows the fine curves and changing line widths of the original emblem while allowing the entire graphic to illuminate continuously.<\/p>\n
Mounted against the gold-toned feature wall, the illuminated white outline creates a sharp contrast without visible fixings or unnecessary structural elements.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
COUNTER SIGNAGE<\/strong><\/p>\n<\/div>Branding Engineered Into the Furniture Surface.<\/h2><\/div>The GODIVA Belgium 1926 counter branding used a third signage technique. Boran Reklam first engraved the aluminium-faced MDF panel and then positioned acrylic letters within the prepared areas.<\/p>\n
Rather than treating the letters as conventional individual lightboxes, LEDs behind the panel provide the backlighting. The resulting construction integrates the branding into the counter and creates a controlled illuminated edge around the lettering.<\/p>\n
This is a clear example of retail signage engineered as part of the architectural surface that carries it.<\/p>\n<\/div><\/div><\/div>
![\"Godiva](\"https:\/\/boranreklam.com\/wp-content\/uploads\/2026\/09\/godiva-interior-illuminated-signage.webp\" "\\"godiva-interior-illuminated-signage\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>![\"Godiva](\"https:\/\/boranreklam.com\/wp-content\/uploads\/2026\/09\/godiva-illuminated-product-display-shelves.webp\" "\\"godiva-illuminated-product-display-shelves\\"")
<\/span><\/div><\/div><\/div>CUSTOM GOLD METALWORK<\/strong><\/p>\n<\/div>Polished Gold-Anodized Frames Made to Match the Interior.<\/h2><\/div>Boran Reklam’s scope extended beyond the illuminated signage to the architectural frames used throughout the interior display areas.<\/p>\n
The aluminium components were manufactured with a polished gold-anodized finish to match the metallic language of the store. Because the frames sit alongside marble-look surfaces, lighting, shelving and product displays, their finish remains visible at close viewing distance.<\/p>\n
The completed metalwork forms part of the finished retail interior rather than functioning only as a supporting structure.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
MANUFACTURED IN ISTANBUL FOR A UAE STORE<\/strong><\/p>\n<\/div>Complete Manufacturing, Supplied Ready for Installation by the Project Team.<\/h2><\/div>The complete production was carried out for an Arab agency based in Istanbul. Boran Reklam’s scope covered the manufacture of the specified illuminated signage and gold-finished elements; installation at the UAE location was handled separately by the project team.<\/p>\n<\/div>
<\/i><\/span><\/div>Illuminated Signage<\/h3><\/div><\/div>
Fabricated letters, emblem construction and integrated counter branding.<\/div><\/div><\/div>
<\/i><\/span><\/div>Material Fabrication<\/h3><\/div><\/div>
Aluminium, acrylic and aluminium-faced MDF produced for different applications.<\/div><\/div><\/div>
<\/i><\/span><\/div>LED Integration<\/h3><\/div><\/div>
Internal illumination and rear-panel backlighting engineered for each sign type.<\/div><\/div><\/div>
<\/i><\/span><\/div>Architectural Metalwork<\/h3><\/div><\/div>
Polished gold-anodized aluminium frames manufactured for display areas.<\/div><\/div><\/div>
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THE RESULT<\/strong><\/p>\n<\/div>Different Constructions, One Consistent Godiva Interior.<\/h2><\/div>The finished store combines entrance lettering, a detailed illuminated emblem, integrated counter branding and polished architectural frames within one consistent visual identity.<\/p>\n
The project demonstrates Boran Reklam’s ability to engineer different signage and metalwork systems around the requirements of a premium international retail environment, while supplying every element ready for installation by the project team.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Loliveto](\"https:\/\/boranreklam.com\/wp-content\/uploads\/2026\/09\/loliveto-restaurant-halo-lit-gold-stainless-steel-facade-sign-768x1024.webp\")
<\/a>\n\n ![\"Completed](\"https:\/\/boranreklam.com\/wp-content\/uploads\/2026\/09\/coldwell-banker-storefront-signage-installation-1024x768.webp\")
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