{"id":31595,"date":"2026-09-21T15:18:21","date_gmt":"2026-09-21T12:18:21","guid":{"rendered":"https:\/\/boranreklam.com\/?post_type=avada_portfolio&p=31595"},"modified":"2026-09-21T21:56:12","modified_gmt":"2026-09-21T18:56:12","slug":"canon-sirkeci-retail-branding","status":"publish","type":"avada_portfolio","link":"https:\/\/boranreklam.com\/en\/case-study\/canon-sirkeci-retail-branding\/","title":{"rendered":"Canon Sirkeci Retail Branding Project"},"content":{"rendered":"

CASE STUDY \u00b7 RETAIL BRANDING<\/strong><\/p>\n<\/div>

Canon Flagship Photography Store \u2014 Sirkeci, Istanbul<\/h1><\/div>

Retail Branding for a Historic Photography Destination<\/h2><\/div>

Boran Reklam produced the visual branding for Canon’s flagship photography store in Sirkeci, including plotted vinyl graphics, dimensional foam elements and illuminated lightboxes \u2014 with the full installation completed in one day before opening.<\/p>\n<\/div>

REQUEST A QUOTE<\/span><\/a><\/div><\/div><\/div>
VIEW CASE STUDIES<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

CASE STUDY \u00b7 RETAIL BRANDING<\/strong><\/p>\n<\/div>

Canon Flagship Photography Store \u2014 Sirkeci, Istanbul<\/h1><\/div>

Retail Branding for a Historic Photography Destination<\/h2><\/div>

Boran Reklam produced the visual branding for Canon’s flagship photography store in Sirkeci, including plotted vinyl graphics, dimensional foam elements and illuminated lightboxes \u2014 with the full installation completed in one day before opening.<\/p>\n<\/div>

REQUEST A QUOTE<\/span><\/a><\/div><\/div><\/div>
VIEW CASE STUDIES<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

PROJECT OVERVIEW<\/strong><\/p>\n<\/div>

A Complete Visual Branding System for Canon’s Sirkeci Store.<\/h2><\/div>

In 2020, Boran Reklam was selected by Canon to produce the retail branding for its flagship photography store in Sirkeci, Istanbul.<\/p>\n

Located on Istanbul’s historic peninsula, the store was designed as a dedicated photography destination. Boran Reklam produced the principal visual branding elements, including plotted vinyl graphics, foam-based dimensional displays and illuminated lightboxes.<\/p>\n

Production was completed in-house, with the exception of the latex-printed elements.<\/p>\n<\/div><\/div><\/div>

\"Canon<\/span><\/div><\/div><\/div><\/div><\/div>

2020<\/h2><\/div>

Canon flagship store project<\/p>\n<\/div><\/div><\/div>

Sirkeci<\/h2><\/div>

Historic Istanbul location<\/p>\n<\/div><\/div><\/div>

In-House<\/h2><\/div>

Production and finishing<\/p>\n<\/div><\/div><\/div>

1 Day<\/h2><\/div>

Installation before opening<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Canon<\/span><\/div><\/div><\/div>

WORKING WITHIN A HISTORIC RETAIL ENVIRONMENT<\/strong><\/p>\n<\/div>

Adapting the Branding to Irregular Walls and a Limited Workspace.<\/h2><\/div>

The project presented a different challenge from a standard retail rollout. The historic building had walls that were not perfectly straight, while the available working area inside the store was extremely limited.<\/p>\n

Instead of treating the space as a standard installation environment, Boran Reklam adapted the graphics, dimensional elements and installation process to the existing architecture.<\/p>\n

Careful preparation was essential to achieving clean alignment and a consistent finish within the irregular space.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

PRODUCTION & TECHNOLOGY<\/strong><\/p>\n<\/div>

The Right Printing and Cutting Process for Each Application.<\/h2><\/div>

The project combined UV, eco-solvent and latex printing with precision digital cutting. Each technology was selected according to the material, application surface and required finish.<\/p>\n<\/div>

<\/i><\/span><\/div>

SwissQprint Nyala<\/h3><\/div>
<\/div>
UV printing for rigid and specialist display applications.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Oc\u00e9 Arizona<\/h3><\/div>
<\/div>
Flatbed UV printing for high-quality branded surfaces.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Epson SureColor SC80600<\/h3><\/div>
<\/div>
Eco-solvent printing for flexible retail graphics.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Z\u00fcnd Digital Cutting<\/h3><\/div>
<\/div>
Accurate cutting and finishing for custom graphic elements.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Latex Printing<\/h3><\/div>
<\/div>
Used where required and produced externally for the project.<\/div><\/div><\/div>
<\/i><\/span><\/div>

In-House Production<\/h3><\/div>
<\/div>
Core printing, cutting and finishing managed by Boran Reklam.<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>

RETAIL BRANDING APPLICATIONS<\/strong><\/p>\n<\/div>

Printed Graphics, Dimensional Elements and Illuminated Displays.<\/h2><\/div>

The completed store combined several visual communication formats within one consistent Canon environment.<\/p>\n

Plotted vinyl graphics defined branded surfaces and architectural details. Foam-based dimensional elements introduced depth and physical presence, while illuminated lightboxes presented Canon’s photography and product imagery with consistent brightness.<\/p>\n

Together, these applications transformed the compact store into a photography-focused retail experience.<\/p>\n<\/div><\/div><\/div>

\"Illuminated<\/span><\/div><\/div><\/div><\/div><\/div>
\"Close-up<\/span><\/div><\/div><\/div>
\"Backlit<\/span><\/div><\/div><\/div><\/div><\/div>
\"Canon<\/span><\/div><\/div><\/div>

FAST INSTALLATION BEFORE OPENING<\/strong><\/p>\n<\/div>

The Entire Installation Completed in One Day.<\/h2><\/div>

The full installation was completed before the store opened to customers, preventing disruption to the retail operation.<\/p>\n

Working inside a compact historic building required close coordination between production and installation teams. Detailed preparation allowed the plotted graphics, dimensional elements and illuminated displays to be installed within the one-day schedule.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

THE RESULT<\/strong><\/p>\n<\/div>

A Consistent Canon Experience Inside a Challenging Historic Space.<\/h2><\/div>

The finished store combines Canon’s visual identity with a photography-focused retail environment, using printed graphics, dimensional elements and illuminated displays to create one consistent branded experience.<\/p>\n

For Boran Reklam, the project demonstrates the ability to deliver high-quality retail branding within challenging architectural environments and tight installation schedules.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

FEATURED CASE STUDIES<\/span>
\nReal Projects. Real Results.<\/strong><\/h4>\n<\/div>\n \n\n
\n
\n\n \n \n
\n\n \n \"Backlit <\/a>\n\n
\n\n
\n Store Rollouts <\/div>\n \n

\n \n MG UK Dealership Rollout | 135 Locations <\/a>\n <\/h3>\n\n
\n CASE STUDY \u00b7 AUTOMOTIVE RETAIL ROLLOUT MG UK \u2014 135 Dealership Rollout One Brand Environment.... <\/div>\n \n \n \u2192\n <\/a>\n\n <\/div>\n\n <\/article>\n\n \n \n
\n\n \n \"Honda <\/a>\n\n
\n\n
\n Retail Branding <\/div>\n \n

\n \n Honda Dealership Rollout T\u00fcrkiye <\/a>\n <\/h3>\n\n
\n CASE STUDY \u00b7 NATIONWIDE DEALERSHIP ROLLOUT Honda T\u00fcrkiye \u2014 38 Dealerships, One Nationwide Rollout Large-Format... <\/div>\n \n \n \u2192\n <\/a>\n\n <\/div>\n\n <\/article>\n\n \n \n
\n\n \n \"Illuminated <\/a>\n\n
\n\n
\n Retail Branding <\/div>\n \n

\n \n iPuro SEG Fabric Frame for Retail Display <\/a>\n <\/h3>\n\n
\n CASE STUDY \u00b7 RETAIL SEG FABRIC FRAME iPuro In-Store SEG Fabric Frame A Branded Retail... <\/div>\n \n \n \u2192\n <\/a>\n\n <\/div>\n\n <\/article>\n\n \n \n
\n\n \n \"Doyuyo <\/a>\n\n
\n\n
\n Retail Branding <\/div>\n \n

\n \n UV Printing on Wood | Doyuyo Restaurant <\/a>\n <\/h3>\n\n
\n CASE STUDY \u00b7 RESTAURANT INTERIOR PRINT PRODUCTION Doyuyo \u2014 UV-Printed Restaurant Interior Graphics Direct-to-Wood Printing... <\/div>\n \n \n \u2192\n <\/a>\n\n <\/div>\n\n <\/article>\n\n \n \n
\n\n \n \"Godiva <\/a>\n\n
\n\n
\n Signage <\/div>\n \n

\n \n Godiva UAE Interior Signage & Metalwork <\/a>\n <\/h3>\n\n
\n CASE STUDY \u00b7 INTERIOR SIGNAGE & METALWORK Godiva UAE \u2014 Interior Signage & Custom Metalwork... <\/div>\n \n \n \u2192\n <\/a>\n\n <\/div>\n\n <\/article>\n\n \n \n
\n\n \n \"Canon <\/a>\n\n
\n\n
\n Retail Branding <\/div>\n \n

\n \n Canon Sirkeci Retail Branding Project <\/a>\n <\/h3>\n\n
\n CASE STUDY \u00b7 RETAIL BRANDING Canon Flagship Photography Store \u2014 Sirkeci, Istanbul Retail Branding for... <\/div>\n \n \n \u2192\n <\/a>\n\n <\/div>\n\n <\/article>\n\n \n \n
\n\n \n \"\" <\/a>\n\n
\n\n
\n Retail Branding <\/div>\n \n

\n \n Canon Tactile UV Printing Project <\/a>\n <\/h3>\n\n
\n CASE STUDY \u00b7 ACCESSIBLE PRINTING Canon World Unseen \u2014 Tactile UV Printing Bringing Photography to... <\/div>\n \n \n \u2192\n <\/a>\n\n <\/div>\n\n <\/article>\n\n \n \n
\n\n \n \"SEG <\/a>\n\n
\n\n
\n Retail Branding <\/div>\n \n

\n \n Technogym Astana Retail Graphics & Installation <\/a>\n <\/h3>\n\n
\n CASE STUDY \u00b7 RETAIL GRAPHICS Technogym Astana \u2014 From Production in T\u00fcrkiye to Installation in... <\/div>\n \n \n \u2192\n <\/a>\n\n <\/div>\n\n <\/article>\n\n \n \n
\n\n \n \"Large-format <\/a>\n\n
\n\n
\n Retail Branding <\/div>\n \n

\n \n Miele Glass Printing in Turkey & Germany <\/a>\n <\/h3>\n\n
\n MIELE \u00b7 TURKEY & GERMANY Miele Glass Printing for Retail Showrooms Custom printed glass. One... <\/div>\n \n \n \u2192\n <\/a>\n\n <\/div>\n\n <\/article>\n\n \n \n
\n\n \n \"Large <\/a>\n\n
\n\n
\n Lightboxes <\/div>\n \n

\n \n Weber Retail Graphics Production <\/a>\n <\/h3>\n\n
\n WEBER \u00b7 EASTERN EUROPE Weber Retail Graphics Production Cut vinyl, printed acrylic and SEG fabric... <\/div>\n \n \n \u2192\n <\/a>\n\n <\/div>\n\n <\/article>\n\n \n \n
\n\n \n \"Triathlon <\/a>\n\n
\n\n
\n Retail Branding <\/div>\n \n

\n \n Triathlon – Shopping Mall Signage & Lightbox Project <\/a>\n <\/h3>\n\n
\n Triathlon Shopping Mall Signage & Lightbox Large-format illuminated retail graphics and branded signage produces for... <\/div>\n \n \n \u2192\n <\/a>\n\n <\/div>\n\n <\/article>\n\n \n <\/div>\n <\/div>\n\n \n \u2039\n <\/button>\n\n \n \u203a\n <\/button>\n\n <\/div>\n\n