{"id":31396,"date":"2026-09-11T23:25:24","date_gmt":"2026-09-11T20:25:24","guid":{"rendered":"https:\/\/boranreklam.com\/?post_type=avada_portfolio&p=31396"},"modified":"2026-09-11T23:25:24","modified_gmt":"2026-09-11T20:25:24","slug":"glatz-exhibition-graphics-signage","status":"publish","type":"avada_portfolio","link":"https:\/\/boranreklam.com\/en\/case-study\/glatz-exhibition-graphics-signage\/","title":{"rendered":"Glatz Exhibition Graphics & Signage"},"content":{"rendered":"

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GLATZ \u00b7 EXHIBITION GRAPHICS & SIGNAGE<\/span><\/strong><\/p>\n

Large-Format SEG Graphics & Illuminated Signage for Glatz<\/h1>\n

5-metre-high graphic systems built for architectural impact.<\/p>\n

Boran Reklam manufactured large-format SEG graphics, custom aluminium frames, illuminated signage and lightboxes for a Glatz exhibition stand, working with a Germany-based agency partner.<\/p>\n<\/div>\n<\/div>

REQUEST A QUOTE<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

THE PROJECT<\/span><\/strong><\/p>\n

Exhibition Graphics at Architectural Scale<\/h2>\n

Boran Reklam supported a Germany-based agency partner with the production of large-format graphics and illuminated branding elements for a Glatz exhibition stand.<\/p>\n

The project brought together several production disciplines within one coordinated package: large-format SEG fabric graphics, custom aluminium frame systems, illuminated signage and lightboxes.<\/p>\n

A defining element of the project was the manufacture of SEG graphic frames reaching approximately 5 metres in height<\/strong>. At this scale, the graphics became architectural surfaces within the exhibition environment rather than conventional display panels.<\/p>\n<\/div><\/div><\/div>

PROJECT AT A GLANCE<\/span><\/strong><\/p>\n

Glatz Exhibition<\/h3>\n

Brand:<\/strong> Glatz<\/p>\n

Client:<\/strong> Germany-Based Agency Partner<\/p>\n

Application:<\/strong> Exhibition \/ Trade Show<\/p>\n

SEG Frame Height:<\/strong> Approx. 5 metres<\/p>\n

Services:<\/strong> SEG Fabric Graphics \u00b7 Aluminium SEG Frames \u00b7 Large-Format Printing \u00b7 Illuminated Signage \u00b7 Lightbox Manufacturing<\/p>\n

Production:<\/strong> Boran Reklam<\/p>\n<\/div><\/div><\/div><\/div><\/div>

THE CHALLENGE<\/span><\/strong><\/p>\n

When Graphics Become Part of the Stand Architecture<\/h2>\n

Exhibition environments demand immediate visual impact, but producing graphic structures at this scale also requires precision.<\/p>\n

With the SEG installations reaching approximately 5 metres high, frame construction, fabric production and finishing all needed to work together accurately.<\/p>\n

Graphic alignment, fabric tension, structural dimensions and fitting tolerances become increasingly important as the surface area grows.<\/p>\n

The objective was to create expansive branded surfaces while maintaining the clean, architectural appearance required by the stand design.<\/p>\n<\/div><\/div><\/div>

\"Large-format<\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\"Glatz<\/a><\/span><\/div><\/div><\/div>

5-METRE SEG SYSTEMS<\/span><\/strong><\/p>\n

Custom Aluminium Frames. Large-Format Fabric Graphics.<\/h2>\n

Boran Reklam manufactured custom aluminium SEG frame systems reaching approximately 5 metres in height together with the corresponding large-format fabric graphics.<\/p>\n

The silicone-edge graphic system allows the printed textile to sit precisely within the aluminium profile, producing a clean and almost frameless appearance.<\/p>\n

This makes SEG particularly suitable for premium exhibition environments where large visual surfaces need to integrate naturally with the architecture of the stand.<\/p>\n

At this scale, accurate production of both the aluminium system and the fabric graphic is essential to achieve consistent tension and clean alignment.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

LARGE-FORMAT GRAPHICS<\/span><\/strong><\/p>\n

Expansive Surfaces with Clean Graphic Alignment<\/h2>\n

Large exhibition graphics need to perform at both long viewing distances and close range.<\/p>\n

The Glatz SEG installations created broad visual surfaces that integrated directly into the stand while maintaining a clean finish around edges, corners and adjoining architectural elements.<\/p>\n

The combination of accurate frame manufacture and correctly finished textile graphics enabled the branding to function as part of the physical exhibition environment.<\/p>\n<\/div><\/div><\/div>

\"Glatz<\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\"Illuminated<\/a><\/span><\/div><\/div><\/div>

ILLUMINATED SIGNAGE<\/span><\/strong><\/p>\n

Brand Visibility Across the Exhibition Hall<\/h2>\n

Alongside the SEG systems, Boran Reklam manufactured custom illuminated Glatz signage for integration throughout the exhibition environment.<\/p>\n

Illuminated branding provides visibility from different positions within a busy trade show hall, helping the identity remain recognisable beyond the immediate stand area.<\/p>\n

Maintaining consistent proportions, colour and finishing across the different illuminated elements was an important part of creating a coordinated visual result.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

LIGHTBOX PRODUCTION<\/span><\/strong><\/p>\n

Multiple Branding Systems. One Production Package.<\/h2>\n

Custom lightbox elements were also manufactured as part of the exhibition project, combining illumination with large-format graphics to create high-impact branded features.<\/p>\n

Together with the SEG frames and illuminated signs, these components formed a coordinated production package manufactured according to the agency’s project specifications.<\/p>\n

Bringing several graphic and signage technologies into one workflow helps maintain consistency across the complete branded environment.<\/p>\n<\/div><\/div><\/div>

\"Large-format<\/a><\/span><\/div><\/div><\/div><\/div><\/div>
\"Large-format<\/a><\/span><\/div><\/div><\/div>

AGENCY PRODUCTION PARTNER<\/span><\/strong><\/p>\n

Production Support for International Exhibition Projects<\/h2>\n

The project was delivered for a Germany-based agency partner managing the Glatz exhibition environment.<\/p>\n

Boran Reklam’s role focused on translating the supplied project requirements into accurately manufactured physical elements rather than acting as the creative agency or direct supplier to Glatz.<\/p>\n

This type of partnership allows international agencies to use Boran Reklam as an extension of their production capability for projects requiring large-format printing, custom fabrication, illuminated signage and specialist graphic systems.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

FROM GRAPHICS TO ARCHITECTURAL SCALE<\/span><\/strong><\/p>\n

A 5-Metre Graphic Is More Than a Printed Display.<\/h2>\n

At this scale, graphics become part of the architecture of the exhibition stand.<\/p>\n

The Glatz project demonstrates how Boran Reklam combines large-format print production, aluminium systems, SEG fabric finishing, illuminated signage and lightbox manufacturing within one coordinated production workflow.<\/p>\n

The finished environment combined monumental fabric graphics with clean structures and illuminated branding, creating strong visibility throughout the exhibition stand.<\/p>\n<\/div><\/div><\/div>

5 M<\/h2>\n

Approx. SEG frame height<\/p>\n

\n

SEG \u00b7 SIGNAGE \u00b7 LIGHTBOX<\/h3>\n

Coordinated exhibition production<\/p>\n<\/div><\/div><\/div><\/div><\/div>

THE RESULT<\/span><\/strong><\/p>\n

Monumental Graphics. Consistent Glatz Branding.<\/h2>\n

The completed exhibition environment combined large-format fabric graphics, architectural SEG frame systems, illuminated Glatz signage and custom lightbox elements.<\/p>\n

The approximately 5-metre-high SEG installations created strong vertical impact, while illuminated branding maintained visibility across different areas of the exhibition environment.<\/p>\n

For Boran Reklam, the project demonstrates the capability to support international agencies with technically demanding exhibition graphics and signage \u2014 from individual illuminated elements to architectural-scale graphic systems.<\/p>\n<\/div><\/div><\/div>

\"Glatz<\/a><\/span><\/div><\/div><\/div><\/div><\/div>

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