{"id":29492,"date":"2019-07-24T08:05:26","date_gmt":"2019-07-24T05:05:26","guid":{"rendered":"https:\/\/boranreklam.com\/projeler\/totem-production\/"},"modified":"2026-09-23T13:12:20","modified_gmt":"2026-09-23T10:12:20","slug":"holiday-inn-parking-pylon-sign","status":"publish","type":"avada_portfolio","link":"https:\/\/boranreklam.com\/en\/case-study\/holiday-inn-parking-pylon-sign\/","title":{"rendered":"Holiday Inn Parking Pylon Sign"},"content":{"rendered":"

CASE STUDY \u00b7 SIGNAGE<\/strong><\/p>\n<\/div>

Holiday Inn Parking Pylon Sign<\/h1><\/div>

Hotel Identity and Garage Wayfinding in One Landmark.<\/h2><\/div>

A freestanding Holiday Inn pylon brings the hotel identity together with clear bilingual garage directions at street level.<\/p>\n<\/div>

REQUEST A QUOTE<\/span><\/a><\/div><\/div><\/div>
VIEW CASE STUDIES<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

CASE STUDY \u00b7 SIGNAGE<\/strong><\/p>\n<\/div>

Holiday Inn Parking Pylon Sign<\/h1><\/div>

Hotel Identity and Garage Wayfinding in One Landmark.<\/h2><\/div>

A freestanding Holiday Inn pylon brings the hotel identity together with clear bilingual garage directions at street level.<\/p>\n<\/div>

REQUEST A QUOTE<\/span><\/a><\/div>
VIEW CASE STUDIES<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

THE PROJECT<\/strong><\/p>\n<\/div>

A Street-Level Sign for Guests Arriving by Car.<\/h2><\/div>

Boran Reklam delivered a tall freestanding pylon sign for Holiday Inn. The sign places the hotel identity at the top, with a prominent directional arrow and the bilingual wording \u201cOtopark \/ Garage\u201d below.<\/p>\n

One photographed face also displays \u201c300 Oda \/ Rooms\u201d with a bed symbol. The sign combines brand recognition and practical guest information in a single roadside structure.<\/p>\n<\/div><\/div><\/div>

\"Holiday<\/span><\/div><\/div><\/div><\/div><\/div>

1<\/h2><\/div>

Freestanding pylon sign<\/p>\n<\/div><\/div><\/div>

2<\/h2><\/div>

Languages for garage guidance<\/p>\n<\/div><\/div><\/div>

300<\/h2><\/div>

Rooms shown on one photographed face<\/p>\n<\/div><\/div><\/div>

Street-Level<\/h2><\/div>

Hotel and parking visibility<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Side<\/span><\/div><\/div><\/div>

THE CHALLENGE<\/strong><\/p>\n<\/div>

Make Hotel Identification and Parking Directions Easy to Read.<\/h2><\/div>

Guests approaching the property need to recognise the hotel and understand where to turn without searching through dense information. The pylon therefore has to work as both a brand sign and a wayfinding point.<\/p>\n

The photographs show different viewing angles and directional arrow orientations. Each visible face needs clear hierarchy between the Holiday Inn identity, garage instruction and any additional hotel information.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/span>

OUR REFERENCES<\/a><\/h3><\/h3><\/span>
<\/div><\/div><\/div>
Bosch<\/span>2026-09-02T16:03:32+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Bosch\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Nike<\/span>2026-09-03T09:30:55+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"NIKE_Logo\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Canon<\/span>2026-09-02T15:56:15+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"CANON\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Honda<\/span>2026-09-02T15:55:08+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"HONDA\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Technogym<\/span>2026-09-03T09:34:06+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"TECHNOGYM_Logo\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Siemens<\/span>2026-09-02T15:49:47+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"SIEMENS\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Hilton Garden Inn<\/span>2026-09-02T15:48:38+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"HILTON\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Miele<\/span>2026-09-02T15:47:31+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"MIELE\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Ferrero<\/span>2026-09-02T15:46:52+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"FERRERO\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Holiday Inn<\/span>2026-09-02T15:45:51+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"HOLIDAY\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div>
<\/i><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n

BORAN REKLAM\u2019S SOLUTION<\/strong><\/p>\n<\/div>

A Tall, Clear Sign with a Simple Information Hierarchy.<\/h2><\/div>

The pylon groups information by priority. The Holiday Inn mark and name lead at the top, followed by the green parking arrow and bilingual \u201cOtopark \/ Garage\u201d instruction. A lower panel on one photographed face carries the room-count message.<\/p>\n

White sign surfaces and green graphics keep the structure aligned with the hotel identity while giving each message room to breathe.<\/p>\n<\/div>

<\/i><\/span><\/div>

Hotel Identification<\/h3><\/div>
<\/div>
The Holiday Inn symbol and wordmark sit at the top of the sign.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Freestanding Pylon<\/h3><\/div>
<\/div>
A tall roadside structure makes the hotel identity visible at site level.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Garage Wayfinding<\/h3><\/div>
<\/div>
The green arrow gives a quick visual instruction for arriving drivers.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Bilingual Message<\/h3><\/div>
<\/div>
\u201cOtopark \/ Garage\u201d serves Turkish- and English-speaking visitors.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Room Information<\/h3><\/div>
<\/div>
One photographed face displays \u201c300 Oda \/ Rooms\u201d and a bed symbol.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Graphic Hierarchy<\/h3><\/div>
<\/div>
Hotel identity, direction and supplementary information have distinct zones.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Brand Colours<\/h3><\/div>
<\/div>
Green graphics on white surfaces connect the sign to Holiday Inn branding.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Multiple Approaches<\/h3><\/div>
<\/div>
Different views show the sign\u2019s presence beside the hotel and street.<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>

SIGNAGE DETAIL<\/strong><\/p>\n<\/div>

Brand Identity and Garage Guidance Across the Pylon Faces.<\/h2><\/div>

The angled photograph shows the depth of the freestanding pylon and the relationship between its upper brand section and parking panel. The green arrow directs drivers toward the garage, while the Turkish and English labels make the instruction immediately recognisable.<\/p>\n

The different photographic views also show how the sign reads from nearby streets and from the hotel approach.<\/p>\n<\/div><\/div><\/div>

\"Holiday<\/span><\/div><\/div><\/div><\/div><\/div>

THE RESULT<\/strong><\/p>\n<\/div>

A Recognisable Arrival Point for Holiday Inn.<\/h2><\/div>

The completed pylon presents the Holiday Inn identity above clear parking guidance at the roadside. The sign\u2019s height, simple green-and-white layout and bilingual wording help guests identify the property and find the garage.<\/p>\n

The \u201c300 Oda \/ Rooms\u201d panel adds hotel information to one photographed face without competing with the main direction sign.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

ON-SITE VISIBILITY<\/strong><\/p>\n<\/div>

One Pylon, Multiple Street-Level Viewing Angles.<\/h2><\/div>

From the front, the hotel logo, parking direction and room-count panel read as a complete information stack. From the side, the structure remains prominent beside the hotel and street.<\/p>\n

These views show the value of combining brand signage with concise guest wayfinding in one freestanding element.<\/p>\n<\/div>

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