{"id":29479,"date":"2019-07-12T07:52:25","date_gmt":"2019-07-12T04:52:25","guid":{"rendered":"https:\/\/boranreklam.com\/projeler\/monument-signage\/"},"modified":"2026-09-24T12:09:27","modified_gmt":"2026-09-24T09:09:27","slug":"untes-monument-pylon-signage","status":"publish","type":"avada_portfolio","link":"https:\/\/boranreklam.com\/en\/case-study\/untes-monument-pylon-signage\/","title":{"rendered":"\u00dcNTES Monument Pylon Signage"},"content":{"rendered":"

CASE STUDY \u00b7 SIGNAGE<\/strong><\/p>\n<\/div>

\u00dcNTES Monument Pylon Signage<\/h1><\/div>

A Distinctive Arrival Point for the Istanbul Regional Office.<\/h2><\/div>

A freestanding monument sign identifies the \u00dcNTES Istanbul regional office at street level, bringing its name and associated brands together at the entrance.<\/p>\n<\/div>

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CASE STUDY \u00b7 SIGNAGE<\/strong><\/p>\n<\/div>

\u00dcNTES Monument Pylon Signage<\/h1><\/div>

A Distinctive Arrival Point for the Istanbul Regional Office.<\/h2><\/div>

A freestanding monument sign identifies the \u00dcNTES Istanbul regional office at street level, bringing its name and associated brands together at the entrance.<\/p>\n<\/div>

REQUEST A QUOTE<\/span><\/a><\/div>
VIEW CASE STUDIES<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

THE PROJECT<\/strong><\/p>\n<\/div>

A Monument Sign at the Office Entrance.<\/h2><\/div>

Boran Reklam created a freestanding entrance sign for the \u00dcNTES Istanbul regional office. The orange \u00dcNTES name leads the composition, followed by the company\u2019s Turkish message, the regional office identification and a row of partner brand marks.<\/p>\n

Placed beside the entrance and the street, the sign gives visitors a clear point of recognition before they reach the building.<\/p>\n<\/div><\/div><\/div>

\"\u00dcNTES<\/span><\/div><\/div><\/div><\/div><\/div>

1<\/h2><\/div>

Freestanding monument sign<\/p>\n<\/div><\/div><\/div>

4<\/h2><\/div>

Brand marks on the lower panel<\/p>\n<\/div><\/div><\/div>

2<\/h2><\/div>

Photographed viewing angles<\/p>\n<\/div><\/div><\/div>

Istanbul<\/h2><\/div>

Regional office identification<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Side<\/span><\/div><\/div><\/div>

THE CHALLENGE<\/strong><\/p>\n<\/div>

Clear Identification in a Busy Street Setting.<\/h2><\/div>

The sign needed to present several levels of information on one face: the principal \u00dcNTES identity, the Istanbul regional office name and supporting brand marks. The layout gives the orange wordmark the strongest visual weight while keeping the remaining information legible on approach.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/span>

OUR REFERENCES<\/a><\/h3><\/h3><\/span>
<\/div><\/div><\/div>
Sports Direct<\/span>2026-10-16T14:40:51+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Sports\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Staubli<\/span>2026-10-16T14:40:16+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Staubli\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Polin Waterparks<\/span>2026-10-16T14:39:23+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Polin\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Pfizer<\/span>2026-10-16T14:38:55+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Pfizer\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Stroer<\/span>2026-10-16T14:38:07+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Str\u00f6er\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Bosch<\/span>2026-09-02T16:03:32+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Bosch\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Nike<\/span>2026-09-03T09:30:55+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"NIKE_Logo\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Canon<\/span>2026-09-02T15:56:15+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"CANON\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Honda<\/span>2026-09-02T15:55:08+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"HONDA\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div>
Technogym<\/span>2026-09-03T09:34:06+03:00<\/span>
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"TECHNOGYM_Logo\"\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><\/div><\/div>
<\/i><\/div>
<\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n

THE SOLUTION<\/strong><\/p>\n<\/div>

A Monument Sign Built Around a Clear Brand Hierarchy.<\/h2><\/div>

The sign places the orange \u00dcNTES name at the top, where it is immediately recognisable from the street. Beneath it, the Turkish message and \u201c\u0130stanbul B\u00f6lge M\u00fcd\u00fcrl\u00fc\u011f\u00fc\u201d identify the location. A separate lower band gives the associated brand marks their own space.<\/p>\n

The restrained light background helps the lettering and logos stand out without crowding the face.<\/p>\n<\/div>

<\/i><\/span><\/div>

Prominent \u00dcNTES Identity<\/h3><\/div>
<\/div>
The orange wordmark anchors the top of the sign.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Office Identification<\/h3><\/div>
<\/div>
The regional office name identifies the location for visitors.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Freestanding Format<\/h3><\/div>
<\/div>
The sign stands independently near the entrance.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Clear Information Order<\/h3><\/div>
<\/div>
Brand, message, location and logos occupy distinct zones.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Orange Side Accent<\/h3><\/div>
<\/div>
An orange vertical edge is visible in the side photograph.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Brand Marks<\/h3><\/div>
<\/div>
Four marks are arranged along the lower section.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Street-Level Position<\/h3><\/div>
<\/div>
The sign sits beside the building and pedestrian approach.<\/div><\/div><\/div>
<\/i><\/span><\/div>

Angled Visibility<\/h3><\/div>
<\/div>
The side view reveals the depth of the structure.<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>

MONUMENT SIGN DETAIL<\/strong><\/p>\n<\/div>

Designed to Read from the Front and the Side.<\/h2><\/div>

The front photograph shows the full hierarchy of the sign. A second, angled view reveals the depth of the freestanding structure, its orange side accent and the raised appearance of the lettering.<\/p>\n

The light face contrasts with the orange \u00dcNTES wordmark and dark office lettering, helping each message remain distinct.<\/p>\n<\/div><\/div><\/div>

\"Angled<\/span><\/div><\/div><\/div><\/div><\/div>

THE RESULT<\/strong><\/p>\n<\/div>

A Clear Marker for the \u00dcNTES Regional Office.<\/h2><\/div>

The finished monument pylon signage marks the entrance to the Istanbul regional office. Its prominent \u00dcNTES identity can be seen from the street, while the office designation and brand marks provide useful detail as visitors move closer.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

ENTRANCE VISIBILITY<\/strong><\/p>\n<\/div>

One Sign, Two Useful Viewing Angles.<\/h2><\/div>

From the front, the sign reads as a complete brand and location marker beside the office entrance. The side view shows its physical presence and how the orange edge carries the identity around the structure.<\/p>\n

Together, the photographs show a monument sign designed to work at both street and pedestrian scale.<\/p>\n<\/div>

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